How to creatively extend your brand with AR/VR in 3 steps
Identify what great extension of your product would work well in the digitally-forward environment.
Entertainment companies have a huge aperture on bringing their properties to life through AR/VR/XR, but brands in different industries can bring their brand promise or product features to life by utilising immersive experiences to extend their message to audiences too.
Partner with influencers, communities, makers or agencies who's familiar with the space to bring the idea to life.
It's tough doing it alone, especially in a new environment. And while companies have a host of marketing expertise, it doesn't always translate to AR/VR/XR. By partnering with experts, you'll create a better experience for devotees quicker and with fewer false starts.
Incorporate it in your marketing.
It's not enough to merely participate in the AR/VR/XR space, but you should extend it through your advertising initiatives. This is what brands like Nissan and Snapchat have adopted to curate personalised experiences for consumers. The community will respect and appreciate that you are calling attention to their efforts and passions, and you get the imprint of cool to your audience by demonstrating you are participating in the next generation of entertainment. Statistically, engaging AR/VR/XR advertising also outperformed regular ads, with 360-VR ads to have performed 15-20x better than standard ad units by a significant margin.
There is no doubt that the metaverse will continue to dominate conversations - through both marketing and culture, for at least the upcoming years. But there's no need to sit on the sidelines as the new paradigm of 3D or "spatial" communication emerges; it's already here and consumers are engaged and creating!