You can now test drive Nissan's first fully-electric car in the metaverse
First showcased to public via the metaverse, the all-new Sakura mini EV is now available for anyone to virtually test drive. The fully electric Kei car claims to offer a driving range of up to 180km on a full charge.
Nissan has unveiled its first fully-electric Kei car, Sakura. The all-new Nissan Sakura is a mini electric vehicle - also known as the production version of the Ink Concept showcased at the 2019 Tokyo Motor Show. Following its physical debut at Nissan's Global HQ in Japan, the company unveiled it virtually in the metaverse as well.
Currently, the Sakura is on display and open for viewing at the virtual Nissan Crossing and virtual test drives for the same are available for public. The company highlights that the metaverse unveiling of the Nissan Sakura is designed for viewers with keen attention to immersive sound and light effects to fully embody the unique experience. The said preview is available on Youtube where you can watch it here.
Nissan states that this initiative is its present expansion into the metaverse and an attempt to create more ways to digitally connect with customers. Commenting on the Sakura, Nissan's Executive Vice President Asako Hoshino says, "The all-new Sakura follows the LEAF and Ariya as a mass-market EV. We believe it will be a game changer for the Japanese market and will make EVs much more accessible to Japanese customers."
Read more about how Nissan entered the metaverse with Toyota here.