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  • Writer's pictureEugenie Mae

Just in: Ford enters the Metaverse

After Hyundai Motors, Ford looks at creating downloadable media elements featuring its goods and services.

American automobile giant Ford Motor Company is all set to make a grand entry into the Metaverse and Web 3.0. The vehicle brand filed for 19 trademarks related to the crypto space with the United States Patent and Trade Office (USPTO). Here, the company has filed trademark applications for all of its major brands claiming plans for virtual cars, trucks, vans and clothing.

The car manufacturer intends to create downloadable artwork, text, audio, and video featuring its cars, SUVs, trucks, and vans, according to the USPTO. NFTs will authenticate all of these. The 19 applications include the FORD, F-150 LIGHTNING, MUSTANG, LIGHTNING, MUSTANG MACH-E, BRONCO, TRANSIT, ESCAPE, etc.

The applications also contain the goods and services description of 'Downloadable virtual goods, namely, computer programs featuring automobiles, SUVs, trucks and vans, land vehicle parts and accessories, and clothing for use in online virtual worlds, promoting the digital artwork of others by means of providing online portfolios via a website; online retail store services featuring non-fungible tokens (NFTs) and digital collectibles.'

Previously, Alexandra Ford English, the merchandising director of Ford, said in a public statement, "Anywhere you go around the world, you find passionate Ford fans, and we want to offer them an inspiring collection of merchandise and accessories, and potentially even digital products like NFTs... I'm so excited for this opportunity to create new ways for people to connect with our brand and grow the business."

Ford is not the first automobile manufacturer to enter the Metaverse. NFT collections have already been introduced by luxury car manufacturers such as W Motors and Lamborghini.

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