• Eugenie Mae

Consulting giant KPMG makes its first foray into the metaverse

The long-term objective for the company is to examine other potential metaverse use cases such as health care, consumer, retail, media and financial services.



KPMG, one of the top four consulting firms, is stepping into the metaverse by opening its first collaboration hub between its U.S. and Canadian units to help its employees and clients pursue growth opportunities in the digital era. The hub will allow the firm's employees, clients and communities to connect, engage and explore opportunities for growth across industries and sectors, the consulting firm said in a statement.



"The metaverse is a market opportunity, a way to re-engage talent and a path to connect people across the globe through a new collaborative experience."

Laura Newinski, deputy chair and chief operating officer at KPMG in the U.S.



According to a Tuesday report by Fortune, the hub will be focused on education, collaboration, training, events and workshops with Cliff Justice, KPMG U.S. leader of enterprise innovation claiming that it is presently being utilised for such things but that KPMG intends to hire people to build it and expand it over time. The long-term objective is to examine other potential metaverse use cases such as healthcare, consumer, retail, media and financial services.


This wouldn't be the first time a large consulting agency has stepped into the niche world of the metaverse. Last year, PwC Hong Kong said it bought some LAND, virtual real estate represented as a non-fungible token (NFT).


KPMG will continue to explore possibilities in the crypto and Web 3.0 space, co-create new tool and solutions that provide critical insights, launch immersive learning and development platforms, recruit talent to contribute knowledge and help navigate the changing confluence of the physical and digital worlds as part of its innovation strategy.

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