Professional services giant PwC has become the latest big business to hop on the metaverse bandwagon. The firm's Hong Kong wing has purchased virtual real estate on The Sandbox - a game where digital land that costs at least $10,000 in value.
Sebastien Borget, Chief Operating Officer of The Sandbox, said of PwC's arrival,
"The metaverse is open for business. We welcome PwC Hong Kong to experience how The Sandbox fosters new immersive experiences and ways for brands to connect with customers. It's an exciting time - and PwC is at the forefront of this emerging frontier."
With so much money being thrown around within the virtual realm, it is no surprise that some of the world's largest businesses want a piece of the action. Though the cost of its LAND asset was undisclosed, it has been noted that PwC's Hong Kong wing intends to construct a Web 3.0 advisory hub to facilitate a new generation of professional services, including accounting and taxation. William Gee, Partner at PwC Hong Kong, has been quoted as saying that the company will look to "leverage our expertise to advise clients" on the metaverse, calling the flourishing technology a "digital phenomenon."