Calvin Klein Digital Experience ft. Cloakwork
Campaigns focused on driving footfall to your retail store is tricky there needs to be incentive for your customers. Rewards work well but without the right engagement, fall-out from customers is bound to occur. This is where immersive tech comes in to combine your reward with an interactive experience that keeps user wanting to play the experience.
This recent campaign, we collaborated with Calvin Klein MY & SG to create a campaign that ties in a digital quiz with a reward voucher. This highly interactive experience that has a fully custom user journey allowed us to create a campaign that created really effective store traffic and in return generated more sales for this campaign.
By using an effective social media marketing strategy, we were also to shout-out the campaign through IG story which increase the campaign exposure on IG.
With more and more people expecting some form of immersive campaign from brands, it's no surprise there was a high level of engagement generated for this campaign.
Using something as simple as a quiz with a custom generated look at the end of the experience. we were able to make the experience more visually interactive. As the brand image of CK is leaning towards more minimalistic, voucher at the end which allows you to tap to to save makes something minimal have a bigger impact from the customer standpoint.
Looking forward to future collaborations with our friends at Calvin Klein. Here's the link to the experience, give it a try for yourself: https://my.whatsyourstyle.calvinklein.com/
Don't forget to drop us a line if your brand is looking to explore the potential of future AR-powered campaigns, let's leap into the future one AR campaign at a time.