top of page
  • Writer's pictureEugenie Mae

ASICS' Latest Collaboration Brings The Heat From The Streets to Web3

Inspired by user interfaces and designed for the global Solana community. Comes with a loyalty ASICS Badge NFT with every purchase.

ASICS has just made a major step forward in its commitment to get the Web3 community moving forward with the launch of its new ASICS x Solana UI Collection.

The Japanese footwear brand has been collaboration-heavy as of late, with its latest link-up coming with Cecilie Bahnsen – with the pair releasing 50 one-of-a-kind upcycled sneakers which came with a selection of unique flower designs. And while this said collection was presented in line with Paris Fashion Week 2023, ASICS' current collaborative effort with Solana intends to appeal to a different audience as the duo has presented a sleek running shoe that comes with a loyalty ASICS Badge NFT with every purchase.

After its first digital footwear launch with the ASICS SUNRISE RED NFT COLLECTION last year, the brand has since been committed on putting heavy focus toward the Web3 community. For its design this time around, the sneaker comes in black and white colourways – which go by the names of "Light Mode" and "Dark Mode" – and takes inspiration from the understated Solana designs that come from the user interfaces on computer and phone screens.

The sneaker also comes packed with a Solana gradient on the heel and tongue, while a reflective ASICS badge icon can be spotted on the heel. Keeping things as comfortable as it is stylish, the upper is crafted from a breathable mesh that adjusts to the natural shape of the wearer's foot and lightweight, energetic cushioning takes over the insole.

Take a closer look at the new ASICS x Solana UI collection above as the brand releases its official details via the ASICS website. In other news, Gucci Vault, Rimowa and Wow Bao solidifies their presence in the metaverse, too.

23 views0 comments


bottom of page