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Year of ''TEAM"

Augmented reality 

with a boost.

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Turning the iconic Timberland symbol into an auspicious "TEAM" Tree of rewards

this lunar new year.

Timberland Asia in synced with the global campaign of

"TEAM" in the year of the "Ox" launched a WebAR campaign for In-store, At-Home, and Social Platform for Hong Kong, Taiwan, Singapore, and Malaysia market.

Retail Experience


Conten.T activated a WebAR marker trigger in stores to drive retail footfall and conversion that is accessible only when you visit Timberland stores in the participating outlets. Follow the instruction provide and point your camera towards the designated area to witness a growing "Team" Tree followed by custom greetings and rewards you can redeem on the spot.

Home Experience


A well-planned activation takes to account of

what are the targetted audience's accessibility and current

position. A Home-AR can be triggered for customers who are unable to visit the store physically. Ensuring all fans of Timberland are able to experience the AR no matter where they are. 

Rewards algorithm 

REWARDS at your finger tips

Rewards mechanics is built with a randomization algorithm that users IP tracker to

distribute set amount of rewards weekly. Making the

experience much more rewarding at scale.  

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Rewards Redemption 

In-Store or Ecommerce

Redeem your cash vouchers and discount codes

directly from the experience and present at the store or enter a promo code provided to activate the rewards. Increasing retail footfall and online traffic at a go. 

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