Weekly Immersive Updates: Burberry AR, Lancome Spatial Computing & More
60 MINUTES COVERS THE METAVERSE
One of the longest-running and most-watched shows on American television, 60 Minutes explores the future of the Internet and covers the Metaverse. The two-part series, presented by Laurie Segall, and produced by Karen Ye, can be seen as part of the new show 60 Minutes + on Paramount Plus. The first episode focuses on digital artist Mike Winkelman, better known as Beeple, and the record-breaking $69 million sale of his NFT artwork. The second episode is about how the metaverse will connect the web with emerging technologies like NFTs and AR. It shows how the famous rapper Flo Rida, Emmersive Entertainment and Avatar Dimension, the newest volumetric video studio in the Microsoft Mixed Reality Capture Studios family, collaborated to create a 3D avatar of the rapper performing his hit song "Low," which will be sold as an NFT.
The episode also introduces Upland, one of the fastest growing games on the blockchain and one of the most sustainable NFT metaverses. It also highlights some of the privacy and ethics concerns of the metaverse, and even includes a look at Segall's 3D avatar on display in an NFT gallery within Spatial.
BURBERRY LAUNCHES AR TOOL WITH GOOGLE SEARCH
Burberry has unveiled an augmented reality tool that uses Google Search technology. This innovative offering allows consumers to see a AR version of the luxury brand's product at scale and placed in their environment to better understand the product before making a purchase.
LANCOME & WILKINS AVENUE USE SPATIAL COMPUTING FOR IMMERSIVE SHOPPING EVENT IN PARIS
Lancôme has collaborated with Wilkins Avenue to host a 4-minute immersive shopping experience at its store in Paris. Customers can board a flower delivery van and drive Magic Leap Headsets through fields of roses in Grasse, the capital of French perfumery, or through the streets of Paris.
PACSUN SELLS CLOTHING ITEMS ON ROBLOX
PacSun is partnering with Studio MELON and Roblox to create select clothing items for the Roblox Avatar Marketplace. Roblox players can use their "Robux" currency to personalize their game avatars with Pacsun branded clothing and accessories, which include a set of golden wings.
SHOPIFY'S NEW AR ACQUISITION
Shopify buys Primer, a home design app AR. Primer's co-founders, Adam Debreczeni and Russ Maschmeyer, said the application and Primer's services will close as part of the deal with Shopify in a month.
DOMINO'S ENTER NFTs AS PART OF NOID PROMOTION
Domino's is tapping into deep nostalgia by reviving the "Noid" mascot from the 1980s to thwart the company's robot delivery partnership with Nero Robotics. "Noid's Failed Tools" will include Balloon Blockade, Pizza Slayzer and Pizza Crusher and will be available via a 14-day auction on Rarible.
MIGOS USE HOLOGRAM TO PROMOTE NEW ALBUM
Migos have released their new album "Culture III" and they are using holograms to interact with fans. Migos appeared simultaneously as an interactive 4k hologram through PORTL's holoportation machines in four different cities and live from a studio in Atlanta.
Don't forget to drop us a line if your brand is looking to explore the potential of future immersive digital campaigns, let's leap into the future one digital campaign at a time.
Full Article: https://www.forbes.com/sites/cathyhackl/2021/06/13/metaverse-weekly-60-minutes-covers-the-metaverse-lancme-uses-spatial-computing-pacsun-on-roblox-and-more/?sh=21e171593af2