A Virtual Collection done in Augmented Reality to boost Pop-up visits. For this Spring Summer collection launch, Tommy Hilfiger wanted a way to increase the footfall to their pop-up at Paragon Mall, Singapore.
What better way then to launch this campaign in AR which benefits the goal of also keeping social distancing a priority but also being engaging for their customers.
Check out a video teaser of the campaign below.
We achieved this by using WebAR and floor detection to place the 3D AR banners on the floor where customers can then walk around and explore the latest collection.
Don't forget to drop us a line if your brand is looking to explore the potential of future AR-powered campaigns, let's leap into the future one AR campaign at a time.