• Eugenie Mae

This Week in the Metaverse: Eminem and Snoop rap as NFTs

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Here's what happened throughout the past week:



The metaverse wins big at the 2022 VMAs

The MTV Video Music Awards - one of the music industry's biggest annual events - put the metaverse on the spotlight this year. On Sunday night, the awards show announced the winner of its new 'Best Metaverse Performance' category: Blackpink brought home the Moon Man for their collaboration with PlayerUnknown's Battlegrounds Mobile. Snoop Dogg and Eminem also (virtually) performed their song From the D 2 the LBC as their Bored Ape Yacht Club (BAYC) NFTs inside Yuga Labs' Otherside, a video game that is not yet publicly available.



Users can now post NFTs to Facebook and Instagram by linking their digital wallets

Meta announced on Tuesday that it has begun allowing users to share NFTs on Facebook and Instagram. "As we continue rolling out digital collectibles on Facebook and Instagram, we've started giving people the ability to post digital collectibles that they own across both Facebook and Instagram," the company wrote in an amendment to a blog post originally published in May. "This will enable people to connect their digital wallets once to either app in order to share their digital collectibles across both."



Firewatch NFT project launched to protect California forests

On Wednesday, Firewatch launched - an NFT project that aims to defend and regenerate California forests, which in recent years have been devastated by record-breaking wildfires.


Hosted on the relatively eco-friendly Solana blockchain, the project also has been designed to "flip the script on conversations about NFTs and the environment, proving that it is more than possible to operate the technology sustainably." according to a press release. The graphic design of each of the 1,000 NFTs in the new project features a "cross-section footprint of the California landscape." All proceeds, and a quarter of all secondary sales, will go to One Tree Planted, a not-for-profit committed to reforestation on a global scale.


"As a community, we need to be maximising our tools to solve climate change," says Ashish Toshniwal, co-founder and chief executive of YML. "We landed on the idea for Firewatch to manifest these efforts through NFTs as a medium, which allows us to build a community of investors in reciprocity, stewarding these unique habitats for generations to come."



Venice Film Festival prepares to give guided tours into virtual reality, mixed reality and other 'immersive' spaces

The Venice Film Festival - one of the biggest film festivals in the world - will be hosting an "immersive experience" program from September 1 through September 10, the AP reports. The program, called 'Venice Immersive,' will reportedly include 43 projects; some will be "massive 360° installations, others will take place in VR, while yet others will "offer a hybrid 'mixed reality'." ('Mixed reality,' or 'MR', refers to an experience that blends - and in which users can interact with - elements of VR with those of the physical world.) Visitors will be able to take guided tours (called 'world hops') in small groups to various experiences within the program, such as 'Framerate: Pulse of the Earth,' an installation that apparently visualises continental drift and the Earth's ever-shifting landscape.

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