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  • Eugenie Mae

The Sandbox celebrates Lunar New Year by empowering creatives this 2023

The Sandbox, a leading decentralized gaming virtual world from Animoca Brands has just dropped a Lunar New Year Event. This initiative takes play with celebrating the creative and cultural moment as we kickstart the Year of the Rabbit – with longevity, peace, and prosperity.



Known as the most important festival from the Lunar calendar, players can immerse themselves in a series of new experiences by a plethora of creatives, partners and studios based in Hong Kong, Taiwan and China… All free of charge.


To further celebrate the digital event, the Lunar New Year Season is offering an extensive reward pool of 200,000 SAND, memorabilia, in-game NFT prizes and mystery boxes dressed as “Chinese Dragon” motifs to give away limited PFPs and premium LANDs.



“The Sandbox is growing as a multi-cultural metaverse platform that encourages openness and creativity in a new avatar-centric format of entertainment,” says Sebastien Borget, COO and Co-Founder of The Sandbox.


“This is a significant festival that showcases the stunning creativity of our community of brands and creators from Greater China and proves how vibrant this virtual world can be, across Asia and beyond.”

This Lunar New Year, creators and well-recognized brands from across the region get together to build experiences around their popular IPs. These brands range from ones like Softstar and Alpacadabraz, Sun Hung Kai & Co., Chili Game and McDull, to name a few.



Translating a brand experience into The Sandbox metaverse lets brands connect with a new generation of players and empowers its fans to create themed content with easy-to-use tools, interact with familiar characters, and really own assets in the digital realm.


Partially virtual real estate, and the rest “an amusement park”, The Sandbox fully embodies the metaverse as a digital platform shared among users where worlds and heroes can collide to spark something boundary-breaking. As of today, more than 400 partners have been a part of The Sandbox, including Warner Music Group, Ubisoft, The Walking Dead, Snoop Dogg and Adidas – supporting the platform’s vision of empowering players when creating their own experiences with authentic, familiar characters and worlds.



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