Skechers x One Punch Man AR Game by Conten.T
A games have been trending and its here to stay. Check out this recent campaign that we did for Skechers for their One Punch Man collab. An AR game that is sure to make you move.
Creating an AR game always requires 2 key aspects to be done right for an engaging and sharable experience. Game mechanism & visuals. These 2 aspects are the recipe to a successful game. Of course with any platform, especially dealing with AR, there will be some limitations and it is the same for IG.
With OPM main character Saitama being arguably the most overpowered anime character ever made. The goal was to create a game in-line with this character. We came up with an idea where the user will have to dodge punches from the main character to get the high score. Getting hit will result in a pair of "black eyes" which we found rather hilarious and definitely a fun sharable experience.
Apart from that, to tie in the shoe launch, there were mini sneakers raining from the sky onto the users while they try and dodge the punches. Although small, these raining sneakers catches your attentions and the next time you see one of these sneakers you are instantly reminded of playing the game.
Try out the AR game here
Don't forget to drop us a line if your brand is looking to explore the potential of future AR-powered campaigns, let's leap into the future one AR campaign at a time.