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  • Writer's pictureEugenie Mae

PUMA has just launched Manchester City's latest kit in the metaverse

The vibrant new kit was unveiled for the first time on Roblox giving players the opportunity to explore and interact with the new kit in the PUMA and the Land of Games experience.

The new Third jersey revealed in the experience celebrates Manchester creativity with a Fizzy Light and Parisian Night Colour palette featuring bold details inspired by the city's street art. The special Metaverse event features a Manchester City reskin of the current lobby and stadium in PUMA and the Land of Games and for a limited time only, the experience will feature the Manchester City Home and Third kits.

The event will also bring new community-created merchandise, new in-experience, Layered Clothing items and updates to featured activities. As part of the launch, a portal will open between Man City's Blue Moon experience on Roblox, giving visitors the chance to earn a free item by visiting both experiences.

Additionally, for the first two weeks of the launch, users who compete and win in Football Rush in PUMA and the Land of Games are able to redeem a free digital Manchester City Third kit jersey. All other visitors will have the opportunity to purchase the new digital Manchester City Third kit in the PUMA gear shop on Roblox.

"We're thrilled to continue evolving our experience within Roblox with our PUMA and the Land of Games," said Ivan Dashkov, Creative Culture Director at PUMA. "We couldn't think of a better partner than Manchester City and this kit launch to push the limits by doing something different and innovative. As we continue to test and learn in the Web3 space, we are looking forward to leveraging Roblox as a platform to connect with fans of all ages."
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