• Eugenie Mae

Nissan and Toyota Enter The Metaverse - With Two Different Approaches

Asian car manufacturers Nissan and Toyota make their entry into the metaverse, creating new virtual offices and events for the community. Tinkering with the Metaverse has become a trend among major brands and companies. This time, it has caught the attention of two of the largest automakers globally, Nissan and Toyota.



On April 22, Japanese automakers Nissan and Toyota announced their entry into the Metaverse to offer new virtual experiences to their users, organising digital events and building virtual customer service offices.


According to the Japanese newspaper Nikkei Asia, both companies seek to innovate in the Metaverse to offer digital, immersive exhibitions of their cars while utilizing virtual reality (VR), all this thanks to their partnerships with the video game developer startup VRChat.


Nissan will focus on creating virtual reality rooms for its customers. In contrast, Toyota will focus on remote working environments, creating offices for its personnel, where they can discuss technical developments through the use of their avatars.



In other words, now, some of Toyota's work meetings won't be physical but in the Metaverse. According to a company representative, this new work area is opening up as a result of the problems caused by the coronavirus.


"As more people are working from home because of the coronavirus, we are offering young employees and others communication options within the company."


For now, Nissan and Toyota has yet to disclose which Metaverse platform they will be venturing into. Diving into the space, Nissan and Toyota are not the first automotive brands to innovate in this new trend. Other companies, such as Volkswagen and Mercedes Benz have also paved their way into the metaverse.



Other luxury automakers like Ferrari have yet to officiate their entry into the digital space, but are already dabbling into creating NFTs, hand in hand with blockchain companies such as Velas Network. Little by little, major automotive companies are betting on the technologies behind cryptocurrencies to innovate with the future.

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