Meta announced that it was launching a designer digital clothing store that will allow users to purchase pieces of clothing for their avatars in its metaverse. The company believes that clothing and other accessories will become an important part of the users' identity expression and that this will entice them to spend money on digital clothes that will be wearable on all Meta's apps, including Facebook and Instagram.
Meta to Sell Metaverse Clothing
With the rise of the metaverse, an alternative and digital take of our world, companies have begun to include industries like clothing to capitalise on the earnings that the need for expression of metaverse users can produce. One of these companies is Meta, which has recently announced the launch of a digital clothing store, named the "Meta Avatars Store," that will allow users to purchase clothing of different brands to dress their metaverse avatars.
The new virtual store is being launched on Facebook, Instagram and Messenger and will give users the opportunity to buy digital clothing for their avatars. Digital outfits from Balenciaga, Prada and Thom Browne will be among the initial launch, though Meta has not received any pricing information for these met averse-friendly digital outfits.
Meta's Digital Bet
Meta's bet is simple: the company believes that the metaverse will grow so big in the coming years that the need for these digital items will also grow with it. That is why the company pivoted to a metaverse-driven business earlier this year. About the relevance of these items, Mark Zuckerberg, founder and CEO of Meta, stated:
"Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I'm excited to add more brands and bring this to VR soon too."
The Meta Avatars Store will kick off its roll out in the United States, Canada, Thailand and Mexico.