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  • Writer's pictureEugenie Mae

Mastercard Empowers Upcoming Artists Through Web3 With Free NFTs

The Accelerator Program for Artists offers musicians a range of resources that can aid in the kickstarting their careers, including cutting-edge AI technology and Web3 leaders as mentors.



At NFT NYC, Mastercard revealed the debut of its Web4 Artist Accelerator program, which aims to offer emerging Web3 artists with mentorship and tools. The global payment processing firm had initially teased the launch of the program in March.


As a component of this debut, Mastercard is making available an NFT that can be claimed free of charge, supported by Polygon. To claim, visitors will have to provide their name, email, and date of birth. Following this, they will have to pick a wallet in order to collect the pass – which will be available throughout the month of April.


By collecting the free NFT from Mastercard, visitors can obtain a pass that grants them access to the company's new music program, which includes exclusive content, cutting-edge AI music tools, and various Web3 opportunities.

From this program, Mastercard has hand-picked five emerging artists across various genres and regions to document their journeys, giving pass holders a unique opportunity to observe and learn from an insider's perspective of the music industry.


The artists will be guided by five expert mentors including names like Ledger's Chief Experience Officer Ian Rodgers and Web3 artist Latashá, who will help them jumpstart their content creation, provide tips and tricks in using blockchain to monetise their work and advise on how to build a community of fans in the Web3 environment.


Not only that, pass holders and the selected artists will also be able to use an AI music studio powered by Warpsound – one that's equipped with cutting-edge technology for producing high-quality music and exploring new creative avenues for music.


"As a company, we hope to help people and partners around the world better understand and trust how blockchain and digital assets are used – and how our technology can support the ecosystem," shared Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard.

He added that "we also believe that Web3 can be a powerful tool in connecting people and building communities around shared universal passions."

With education and accessibility at the forefront, Mastercard's new program stands to be a valuable resource for any existing or emerging musicians in the Web3 space. While the five selected artists will be receiving direct mentorship, holders will also be able to follow along, empowering the community as a whole.

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