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  • Writer's pictureEugenie Mae

KodaPendant: Gucci and Yuga Labs' Fashion-Tech Collaboration

Shortly after making several announcements last week, Gucci and Yuga Labs wasted no time in revealing the first project together – the KodaPendant.



Gucci and Yuga Labs, the creators of Bored Ape Yacht Club, recently announced a multi-year partnership to craft a one-of-a-kind metaverse experience that seamlessly integrates the virtual and real worlds. The fruits of their labour are already evident as they recently introduced the KodaPendant – a limited-edition Gucci pendant that builds on the mythology of the Otherside and the Legends of the Mara.


As per the Legends of Mara storyline revealed last week, the Gucci pendants are an extension of the lore established in the story. The tale unfolds as the vessels of the Otherside descend and damage an Obelisk that holds significance to Kodas. Blue, the Coda who witnessed the genesis of Otherside, retrieves the chips from the Obelisk and transforms them into the same iconic shape as the blue fluid that brought Otherside to life. Nevertheless, a mysterious traveler sporting Gucci logos arrives and transforms the flasks into pendants, forging a connection between the digital and physical realms.


As the narrative evolves, the KodaPendants not only serve as a fascinating storytelling tool but also enhance the NFT experience by unlocking unique features for holders within Otherside, blurring the boundaries between real and virtual even further.



Those who possess the upgraded NFT will also have the opportunity to acquire a physical representation of their NFT – a silver pendant showcasing the iconic GG-eyed Coda design. This pendant will be available for redemption during the summer, providing a tangible bridge between the digital and physical universes.

In July of last year, Otherside, the metaverse game, hosted its first trip demo that was only accessible to Otherdeed holders. Participants were able to explore digital plots of land within the Otherside metaverse. Recently, the highly-anticipated second trip demo took place, allowing more than 7,200 fans to join and explore the Otherside digital realm in the same "metaverse" game world.



The recent developments and announcements revolving around Otherside, Legends of Mara, and the partnership between Gucci and Yuga Labs have generated a sense of optimism within the community, leaving fans eager and excited about what lies ahead.


By blending storytelling, gamification, and the integration of fashion NFTs, the partnership between Gucci and Yuga Labs, alongside Otherside have set a new standard for creating a truly immersive metaverse gaming experience. The unique approach and innovative concepts have been widely praised and are expected to share the future of metaverse gaming.

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