Conten.T x kate spade mini game
Updated: Sep 2
One of our recent gamification that got a lot of buzz was the mini game we teamed up with kate spade to create for their summer collection. Inspired by the hit success "flappy bird", we used their addictive game mechanics to create a cute and fun game that got users hooked on the getting the highest score.
Some of the key learnings that we've found to be quite important in creating a successful mini game through launching this game can be reduced to 3 important things. Let's go through it below.
A hit mini-game is not as easy as it seems. But the recipe to success lies in the simplicity of the game and the high-scores. The mechanics for this game requires users to tap to keep the bee flying and collecting icons throughout the journey in the environment. Each icon gives the user a point and you have 3 lives to try not and fall to the ground.
This simple yet effective game mechanics kept our users staying 2.5x longer than your average mini-game.
When it comes to attracting your audience into engaging with a mini-game, it is evident that incentives needs to be part of the experience. So a good reward goes a long way to increase the mini-game traffic which in the end drives more conversion. The goal for this game was to get users to claim a voucher that they can use in-store to shop basically increasing store footfall.
With mystery prizes for higher scores, the intrigue was there and this meant a better response from "gamers".
Audio / Visuals
Finally, some may argue this is as important as the game mechanics and we completely agree. A great visual composition for your game in the form of animation and colour palette in addition to a great backing soundtrack and sound effects is the key. The ideation was to implement branding with a summer look and feel. The background music used added to the experience by making it cheerful and summer-inspired.
Don't forget to drop us a line if your brand is looking to explore the potential of future immersive digital campaigns, let's leap into the future one digital campaign at a time.