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  • Eugenie Mae

FIAT's first Metaverse-powered showroom is revolutionary

FIAT reinvents the digital experience thanks to a live dialog between the customer and the brand.



FIAT Metaverse Store is the world's first Metaverse-powered interactive showroom, which makes the brand a front-runner in offering an immersive and simple brand experience. The technology launched by FIAT is, the first of its kind to power an end-to-end sales experience in the metaverse, revolutionising the brand's entire customer experience. The Metaverse Store features FIAT's Product Genius - a real person - who is available to answer any customer queries in real-time.


"At FIAT we are once again the front-runners in offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of FIAT. Simple and user-friendly, pursuing the idea of "tech it was" and accessible for everyone, thanks to its technology" - stated Olivier Francois, FIAT CEO and Global Stellantis CMO.



"For the first time, customers will be able to explore and purchase the New 500 La Prima by Bocelli from the comfort of their homes thanks to a human assisted, instantaneous, realistic, and stress-free process".

The FIAT Metaverse Store can instantly transport the customer "inside" FIAT. Once inside, the Product Genius welcomes the customer, and together they can explore the car in sweeping 360-degree views and learn about its technology, address any questions about electric mobility, recharging and any contents of the New 500. Furthermore, the customer can take a look up close at how the Infotainment and the different driving and EV charging modes work. You can also customise the model by picking its body, colour, interiors, and any other desired feature and literally see those changing in real-time. Furthermore, FIAT's completely immersive tool allows one to recreate a driving experience on board the New 500 La Prima by Bocelli on La Pista 500, the track on the roof of the Lingotto building in Turin.


The entirely online experience is also complemented by a physical one, as the customer can visit the nearest dealership for a test drive.

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