In celebration of the Quatre's 20th anniversary, Boucheron introduces a fascinating microsite, inviting enthusiasts to delve into the essence of this iconic collection. At the heart of the experience lie interactive games showcasing timeless editions like Quatre Classique, Quatre Double White Edition, and Quatre Black Edition, providing an experience through the evolution of this beloved jewelry line.
Embark on a voyage of the four foundational codes that enumerate the Quatre's timeless aesthetic. First among these is Grosgrain, a pattern vivid of ribbed silks used in ribbon-making, tracing its roots back to the 1860s. Translated into jewelry, the Grosgrain adorns Quatre pieces with unparalleled elegance, particularly accentuating bracelets and rings.
Next, devour with your eyes on the brilliance of Diamonds, found in at the second layer in the Quatre, a symbol of eternal beauty and sophistication woven into Boucheron's designs since 1892. Meticulously selected for their exceptional quality, these diamonds form a dazzling array, representing the timeless allure of the Quatre.
Venture further to uncover the allure of Boucheron’s Clou de Paris, Code #3 is inspired by the charming cobblestones that grace the streets of Paris. With its structured design introduced in 1911, this distinctive motif pays homage to the brand's storied history, anchoring the Quatre collection with a touch of Parisian elegance.
Lastly, admire the Double Godron, a testament to Frédéric Boucheron’s affinity for architectural inspiration. Dating back to the 1860s, this double groove detailing symbolizes the inseparable bond between two individuals in love, serving as the foundation for Quatre jewelry pieces while also playing as the final piece of the puzzle.
Through the harmonious unification of these four heritage codes, the Quatre emerges as an enduring symbol of Boucheron's craftsmanship and innovation. Whether cherished for 20, 30, or even 50 years, the Quatre stands as a testament to the brand's unwavering commitment to timeless elegance and enduring style.
Interested in gamification for your next campaign? Drop us a line at hello@conten.tech.