Get your Quidditch brooms and magical wands ready. “Harry Potter: The Exhibition” may be coming to a city near you. Fans can expect a mixture of nostalgia, a little bit of mystery and some fascinating technology as the exhibition makes a tour.
Harry Potter: The Exhibition is a groundbreaking touring exhibition that celebrates the iconic moments, characters, settings, and beasts as seen in the Harry Potter film series and the Wizarding World through best-in-class immersive design and technology. This unique in-depth exhibition delights visitors through powerful storytelling and innovative, interactive technology and features original props and costumes.
No, it’s not alchemy. Whether you’re a fan of the books or the movies, you can now get up close and experience the original props used by your favourite characters in the film. The best part? You don’t have to travel all the way to Hogwarts!
“We have worked very closely with the Warner Bros. team in developing these exhibitions – going through the archive and selecting different pieces to feature in each house.”
Enthusiasts may think the exhibition to be like its movie set or a museum, but this Harry Potter experience is really one that’s immersive, without the hassle of VR headsets.
“This is what separates us from a lot of the other experiences out there: You see the original props in awesome environments, with really cool spots to take selfies and photos to document,” said Tom Zaller, CEO of Imaging Exhibitions, which has brought “Harry Potter: The Exhibition” to Atlanta.”
The success of the Harry Potter series of novels has sold about 500 million copies to date, and achieved its title as Warner Bros.’ most successful film with a worldwide gross of $1.3 billion. For its immersive tour this time around, the Harry Potter exhibition transforms a ballroom space in downtown Atlanta into a Wizarding World.
“So we know that people want more than just a passive experience – they want to interact and be a part of something. At the same time, we know technology is awesome... but we didn’t want it to be on the front. We want it to feel like it’s magic.”
“We are bringing what the filmmakers have created on the big screen, now to life. Walk through the exhibit and soak in your favourite scenes from the movies and books, while you sip a themed cocktail. The real magic is in the immersive technology hidden within the exhibition.”
The cross-generational relatability of the characters makes experiences like this worthwhile for many fans. The exhibit will be making its rounds from city to city, letting fans immerse themselves in the full Harry Potter experience in regions like Vienna, Paris, Philadelphia and Atlanta.