• Donavan R

Dolce & Gabbana Breaks Fashion NFT records with $6mil Collection Sale

If Dolce & Gabbana has not been on your radar for the past couple of years, that's no surprise after they axed themselves from the helm of the luxury world after their controversial 2018 video we all know you've seen. That being said, maybe it's not the end for the Maison as their recent entry into the world of NFT's caught everyone off-guard with an auction of a nine-piece collection of NFT's alongside some actual couture for a total of 1,885.719 Ether (Ethereum cryptocurrency), or the equivalent of nearly $5.7 million.

This absolute masterpiece of a collection, Collezione Genesi, was created and auctioned on UNXD, a curated marketplace for digital luxury items. The reason why we call it an absolute masterpiece is because according to UNXD, this is the most complex fashion NFT that has been created so far. Of course, this attracted the attention of big-name NFT collectors including Pranksy and Seedphrase.

This project was started in April when Dubai-based Vogue Arabia publisher & UNXD founder Shashi Menon, pitched the idea to Dolce & Gabbana. D&G were instantly sold and worked closely with UNXD to release this Collezione Genesi — or the Genesis Collection (with rumours of more to come in the pipeline).

Five of the nine pieces were designed and executed by Dolce & Gabbana with the virtual iterations done by UNXD. Here are the pieces included in the collection:


The Dress from a Dream (2 pieces)

in gold and silver respectively. Both with shimmering beads and crystal accents


The Glass Suit

an emerald green men’s suit with similar embellishment.


Lion Crown & Doge Crown

Gold-plated and gem-studded silver crowns


Richly Embroidered Jackets (3 pieces)

Solely digital pieces of jackets, intricately embroidered.


The Impossible Tiara

An impeccable tiara made of “gems that can’t quite be found on Earth,” as Dolce & Gabbana explained on Twitter.


These NFT fashion pieces were not only just digital art/collectables but also includes utility in the form of D&G experiences. This includes invitations to future Alta Moda events. UNXD opened the auction on Sept. 21, and it ended progressively between Sept. 28 and Sept.


Learn more about the collection here: https://unxd.com/drops/dolce-gabbana-collezione-genesi


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