top of page
  • Writer's pictureEugenie Mae


Updated: Apr 20, 2022

JD Sports launches a futuristic Augmented Reality (AR) game that grants a chance for customers to win a year's worth of Air Max products, in conjunction with Air Max Day on the 26th March 2022.

Air Max Day is the biggest annual celebration of Nike's innovation and the iconic styles sneaker heads have been wearing for over three decades. This year, Nike celebrates its 35th anniversary with Air Max - the emerald anniversary of the Air Max design reaching legend status. To honour the 'legend status', JD Sports steps up with a digital-driven game that lets customers secure their sneaker supply for an entire year.

Once again, we collaborate with JD Sports to present D'MENSIONS' - Step into a Dimension of Air. To stand a chance to win a year's supply of Air Max products, this AR game requires players to solve a cryptic message to be on a hunt for a code within its interface. To play, all you will need to do is launch the D'MENSIONS' AR and solve the cryptic message by searching for a 4-digit code.

The Web AR experience ties in an element of secrecy with a hidden code within the AR to unlock your chance to win a year-round supply of Air Max. Working closely with JD Sports, the interface features a futuristic take on a black, textured JD x Nike Air Max box that contains Air Max products within its interior. Here, players in the running to win the grand prize will have to navigate around the box in search of the 4-digit code.

Signing off the JD Sports x Nike Air Max AR 'digital hunt', JD Sports surprises fans by kicking off their first ever, highly anticipated JD-Verse NFT campaign with a "More Surprises" button at the end of the game.

Collaborating with JD Sports once again, we are more than excited to bring the global sportswear retailer into the metaverse along with us. To fully be a part of the JD Family in the metaverse, join the JD-Verse Discord for the latest updates on the first ever NFT and all the scoop on the latest releases within JD Sports SEA.

21 views0 comments


bottom of page