• Eugenie Mae

CONTEN.T x MILO Energize Your Tiger AR Game

If nasi lemak is a national dish, MILO is a local drink. Energizing Malaysians for over 70 years, the beverage brand bets their cards on the first ever limited-edition gold makeover from the iconic green MILO Tin in celebration of the year of the Water Tiger this Chinese New Year.




We worked together with MILO for a digital spin to the classic with a one-of-a-kind approach to tie in a Play To Experience AR game along with each purchase.





How to unlock the game?


Scan the QR code on the limited edition gold MILO tin to Play and Win.




Upon scanning the QR code, collectors unlock a never-before-seen game that grants you a chance to win limited edition collectibles by MILO. The addictive Chinese New Year-themed experience plays on the fitting character of a roaring tiger that welcomes you with speed, strength and power, letting 10 winners walk away with a limited edition gold MILO truck collectors set.







"This unique experience was put together surrounding the iconic MILO tin, now in gold. We want consumers to experience the unlocking like an auspicious treasure within the MILO gold tin; that's where the real excitement lies",


CONTEN.T Managing Director, Jason Ang.






To experience it yourself, purchase the Limited Edition MILO Gold Tin to unlock access to the exclusive game. Available nationwide in Malaysia from 10th January 2022 - 28th February 2022.

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