• Eugenie Mae

CONTEN.T x Kate Spade New York 'Spring Game'

"Hello, sun. Hello, pretty floral dresses! The perennials planted are blooming again!"



We've worked with Kate Spade once again, for yet another campaign in April this 2022. Closely collaborating with the internationally-renowned brand, we've enhanced the Kate Spade New York Spring 2022 campaign to translate the joy of everyday celebrations with an interactive mobile game that incorporates the theme of sunny springtime.


To participate in the fun mobile game, players will have to pick a Kate Spade New York Spring character and choose from Pomeranians and Labrador retrievers, to tulips and daisies to start. Then, simply make your way through the park while avoiding the tennis balls by tapping on the button to jump. Not only that, you can also share the joy with a friend and experience the game in 2-player mode!




"This season is about inspiring our community to find the extraordinary in the ordinary. The world is facing very challenging times, but our brand has always stood for joy, whimsy and optimism, and our Spring campaign is a beautiful expression of that spirit,"


Kate Spade New York Chief Marketing Officer, Jenny Campbell says.




To better translate the story to customers, we've incorporated a theme that plays along the lines of the dreamy springtime, zooming in on finding joy with everyday life and sharing it with a friend. Sticking to the theme, the Kate Spade New York Spring game takes in the colourful looks of its cheery collection with a classic Kate Spade New York twist.


By participating in the Kate Spade New York Spring game, you can stand a chance to win a RM3,000 shopping experience along with an exclusive gift with purchase.

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