Kate Spade New York ushers in its latest summer collection with Kate Spade Cabana - the brand's new seasonal project encouraging the community to unite for a taste of summer, sun relaxation and entertainment.
Following the 'Year of Celebration' narrative, the Cabana storyline will spring to fruition worldwide through a series of Kate Spade global immersive experiences, kicking off in Malaysia with a rooftop swimming pool pop-up. Here, fans can find the Cabana collection featuring citrus patterns, wicker bags, and an embellished woven straw tote to celebrate the spirit of escape that one feels at the beginning of summer. You can expect everything and anything striped, palm-printed and beach-ready!
As an extension of the pop-up, we've worked hand-in-hand with the brand to debut a Kate Spade Cabana virtual game to add an AR gamification element to the physical event.
To play, use your mobile phone camera to discover an AR pool float from your surroundings. Here, take a smart guess on the number of bags that emerge from the pool float and submit your answers to stand a chance to win an exclusive prize alongside a special invitation to the pop-up store that comes with a complimentary Cabana-inspired popsicle.
"We love the idea that anyone, anywhere can walk into a cabana and transform their state of mind. The Cabana collection represents the best of Kate Spade's full lifestyle offering, and we are excited to bring it to the consumer through an innovative, story-driven shopping experience,"
says Jenny Campbell, chief marketing officer at Kate Spade New York.
From 20th May to 5th June, you visit the Kate Spade Cabana pop-up at The KL Journal Hotel, Level 11. Alternatively, take on the experience and play the Kate Spade Cabana virtual game here.
In other news, we've worked with Kate Spade to launch a Spring Game, and collaborated with Coach for a bagel-themed gamification experience.