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  • Eugenie Mae

CONTEN.T x COACH on The Move Holiday Experience

This holiday season, COACH is celebrating with a bespoke holiday pop-up across four major cities throughout Malaysia, where you will most certainly "Feel the Wonder" of this season.



The COACH on The Move kicks off at APW Bangsar Kuala Lumpur first before continuing on its trip to Johor, Penang and Putrajaya. Visitors will be able to meet life-sized inflatable Rexy, COACH's fearless mascot since 2016 in holiday designs amongst other exciting installations and booths.


To elevate the Coach on The Move Holiday Experience, we've collaborated with Coach to integrate an AR experience to tie in the festive season.


Fans can explore COACH at any of its locations by immersing in a digital Augmented Reality Rexy experience. Simply scan a QR code at the venue to enter a world of Rexy's playground – dress her up, discover her dance moves and guide Rexy to 'sleigh' around your space!


As you scan the QR code, select a festive outfit and pick from ear muffs, Santa suits and christmas lights to get Rexy in the festive mood to ski and sleigh through the alps. Then, move your smartphone to show Rexy around and have a (snow)ball of a time with augmented reality! Play around and have fun with the virtual joystick to navigate Rexy around and find the gift boxes.



As the tour continues, fans can hop on a double-decker, indulge in special holiday coffees at the coffee booth or hop into the activity booth with Rexy figurine acrylic painting. There's also a skincare booth for fans to explore with!



To immerse in the full COACH on The Move holiday experience, try out the AR experience at the following locations:

APW Bangsar, 2nd to 4th December 2022

Johor Premium Outlets, 9th to 11th December 2022

Hin Bus Depot, 16th to 18th December 2022

IOI City Mall Putrajaya, 23rd to 25th December 2022

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