This year, CONTEN.T brought home 3 awards from the Agency Of The Year (AOTY) and MARKIES Awards 2022 hosted by advertising + marketing. CONTEN.T achieved a Gold, a Silver and a Bronze award for the Most Creative (Out-Of-Home) category, Boutique Agency of The Year and MarTech Agency of The Year.

Most Creative - Out-of-Home

Gold

CONTEN.T managed to take home Gold in this category that awards the most creative idea behind an out-of-home (OOH) campaign. Competing with other nominees that included campaigns involving media from billboards, transit media and public spaces, CONTEN.T achieved first placing for the COACH x Basquiat campaign. This award was given based on how the creative idea was designed to attract attention or interact with consumers to achieve an objective and/or communicate a message.

Client Organization: COACH

Campaign: COACH x Basquiat

This campaign involved a digital AR experience across 20 countries featuring the iconic Basquiat Rexy, an iconic design for COACH x Basquiat collaboration. The AR experience roll-out was created to educate consumers on the collaboration and history behind it.

CONTEN.T created an AR version of the Pez Dispenser, an iconic Basquiat creation. The 3D Basquiat Sexy with its crown can be scaled and placed anywhere in your environment. The most exciting part to the experience arrives in Malaysia with a unique AR scavenger hunt where visitors can embark on a quest to unlock hidden tokens within the COACH pop-up. Customers who successfully acquire at least 3 out of 8 tokens can redeem a special gift at the store.

AGENCY OF THE YEAR 2022

MarTech Agency Of The Year

Silver

CONTEN.T managed to achieve Silver for the best marketing technology strategy to develop, deploy and/or refine an integrated MarTech stack for clients. The MarTech Agency Of The Year award was determined based on how well the MarTech infrastructure was built in achieving clients' needs.

Boutique Agency Of The Year

Bronze

Open to small, independent agencies with 30 staff or fewer, this award was open to agencies that can specialise and achieve any marketing and/or advertising solution for their clients. CONTEN.T managed to achieve Bronze in this category.