The Timex x Fortnite collaboration will bridge the virtual world with real-life experiences, interactive games and in-game giveaways.
Watch brand, Timex, has launched an interactive gaming experience called "Race Against TimeX" in Fortnite. The game challenges players to multiple races against time in a virtual world where watches symbolise empowerment by providing players with additional speed and powers for a competitive edge.
Race Against TimeX includes 6 mini-games, each pitting players against time, with challenges including water rising, walls closing, floors breaking, players dodging sequencer waves and finding their way across a precarious path in the dark. Players can purchase power-ups with fantastical watches transferring special powers to the players' wrists, giving them extra speed and other abilities as they try to complete all 6 mini-games within the fastest time.
The collaboration will be supported with a fully integrated campaign bridging the virtual world with real-life experiences, such as in-game giveaways, partnerships with gamer influencers Parker Locke, Sushi Bae, SypherPK and YouTube Star Ali-A and Fortnite enthusiast Landon Barker.
"For me, time spent playing Fortnite is time well spent because it is one of the ways I can be with my friends without all of the superficial stuff that can get in the way of connection," said Landon Barker. "I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match."
This is not Timex's first foray into the metaverse. The watch brand first entered the metaverse with innovative partnerships that included an official pre-show countdown partnership with Wave's live, virtual, and interactive Justin Bieber concert as well as AmazeVR;s Megan Thee Stallion VR Concert Tour, "Enter The Hottieverse," with virtual Timex watches added to the wrists of each user's avatar using special VR hand-tracking capabilities.