• Eugenie Mae

Celcom is now introducing customers to augmented reality

Offering a fresh slate of 10 innovative AR services for Malaysians to experience.



Celcom Axiata Bhd launches its first augmented reality (AR) content, Nonvoice Metaverse, enabling customers to immerse themselves with the latest digital experience and lifestyle.


This latest Nonvoice Metaverse provides Celcom customers with 10 aggregated and integrated consumer apps, delivering digital experiences covering AR games, education, digital collectibles/non-fungible tokens (NFTs) and sports, all in one portal. Celcom customers can exclusively have access to not one, but all of these exclusive AR services via the Celcom Life App at only RM3 per week.


As Malaysia accelerates the adoption of the Fourth Industrial Revolution (4IR) technology and with the upcoming 5G rollout, Celcom will continue to add fresher and more thrilling content every month, ensuring greater value and better digital consumer satisfaction.


The AR services will encompass augmented reality technology with multiple immersive games, NFTs to collect weekly and children learning services.



"We are excited to offer Malaysians a fresh slate of innovative and exhilarating digital services and experiences. The metaverse is seen as a game-changing virtual space that is poised to transform the way we play, learn and socialise. We are enthusiastic about the potential of the AR experience and how it will influence various fields such as education, entertainment and commerce. We are confident that Celcom's latest initiative will empower Malaysians with digital knowledge and skillsets to help them discover the vast potential of AR within the metaverse. This complements our commitment to promote innovation and technological advancements for exceptional consumer experiences,"

T. Kugan, Chief Emerging Business Officer, Celcom


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