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  • Writer's pictureDonavan R

CALVIN KLEIN x CONTEN.T CNY "AR HUNT" CAMPAIGN | Driving traffic with Immersive Tech

Campaigns focused on driving footfall to your retail store is tricky there needs to be incentive for your customers. Rewards work well but without the right engagement, fall-out from customers is bound to occur. This is where immersive tech comes in to combine your reward with an interactive experience that keeps user wanting to play the experience.

This Chinese New Year, we collaborated with Calvin Klein Singapore to create a campaign that ties in an AR treasure hunt with a reward voucher. This highly interactive experience that has a fully custom user journey allowed us to create a campaign that created really effective store traffic and in return generated more sales for this campaign.


By using an effective social media marketing strategy, we were also to shout-out the campaign through IG story which increase the campaign exposure on IG.

With more and more people expecting some form of immersive campaign from brands, it's no surprise there was a high level of engagement generated for this campaign.


Using 3D animation, we are able to make the experience more visually interactive. As the brand image of CK is leaning towards more minimalistic, a simple 3D gift box in 3D which allows you to tap to receive your voucher makes something minimal have a bigger impact from the customer standpoint.

Being able to animate a 3D object makes it possible to create experience not possible with physical pop-ups.

Looking forward to future collaborations with our friends at Calvin Klein.

Don't forget to drop us a line if your brand is looking to explore the potential of future AR-powered campaigns, let's leap into the future one AR campaign at a time.

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