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  • Writer's pictureVijay Vaswani

AI hits the grid as McLaren collaborates with Cloud AI

It marks two years since the announcement of the partnership between Google and McLaren Racing, a significant collaboration aimed at leveraging Google's technologies to enhance McLaren's racing operations. At the Mobile World Congress (MWC) 2024, both entities unveiled the extension of their partnership, along with an updated scope that expands the partnership.

In the renewed deal, Google retains its position as the primary partner of the McLaren Formula 1 Team while also becoming an official partner of the NEOM McLaren Extreme E Team. This expanded collaboration empowers McLaren Racing to tap into Google's technology and expertise across various racing disciplines, aiming to boost performance on and off the track.

As part of this enhanced partnership, McLaren Racing will outfit its team members with a range of Google products, including 5G-enabled Android devices such as the latest Pixel smartphones and the Google Chrome browser. These tools will facilitate real-time data collection and analysis during races, enabling informed decision-making for optimized car performance. Notably, the availability of Google technologies, including Android phones and smartwatches, played a crucial role in McLaren's record-breaking pit stop at the Qatar Grand Prix in 2023.

Beyond the racetrack, McLaren's Technology Centre will also benefit from the use of Google devices and technology, facilitating in-depth analysis and potential refinements in engineering processes.

Furthermore, the partnership extends to leveraging Google Cloud's AI technology, enabling McLaren to analyze race data and extract insights from team communication. This integration of AI aims to enhance internal processes and resource allocation efficiency within the organization.

Branding-wise, prominent Android and Pixel logos will feature on McLaren's Formula 1 car, the MCL38, as well as the attire of both Formula 1 drivers and Extreme E race car drivers. The showcase of McLaren's 2024 season F1 car at Google's stall during MWC 2024 underscores the significance of this collaboration.

As McLaren and Google continue to collaborate, the potential for improved performance gains and faster pit stop times in the 2024 Formula 1 Season becomes increasingly intriguing, highlighting the growing role of technology in the world of motorsport.

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