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  • Writer's pictureEugenie Mae

6 Incredible Benefits of Immersive Experiences in Marketing

The rapid growth of technology has had a major role in playing the driving force behind the evolution of business marketing strategies. From this, businesses are able to exceed customers' expectations over time by creating more engaging experiences. With all that has been going on with innovative and modern marketing, we cannot deny that immersive business marketing is the new deal that comes with a host of benefits.

Immersive experiences help provide a seamless experience for customers. They assist in creating positive engagement with brands. These experiences give customers more opportunity to seek connection with a brand through being involved in immersive marketing, which in turn, helps increase brand credibility and value. With good connection between brands and customers, it is a step closer toward retailing brand loyalty and customer retention, while providing more value to a brand's core product.

Flexibility in creating tailor-made content for customers. In the age of personalisation, every audience is different and you will need to tweak your advertising based on that. As a tool that can be extremely useful in trying to spark a connection with customers, technology makes it possible for one to take charge of brand exposure through learning on a large scale, without forgoing the option of curating personalised experiences. Immersive experiences deliver content that's tailor-made for individual customers which is a benefit in itself when you are looking to deliver a brand message that retains in the minds of consumers.

Helps make brands more relatable to consumers. Immersive virtual reality helps make customers connect to the brand through story telling. A "human touch" is invaluable - they allow you to build emotional connections with consumers, while allowing an opportunity to take on new positive associations. In turn, this will allow you to acquire new audiences who might not have considered your offering prior to this experience.

Immersive virtual reality helps curb the language barriers. Your advertisement needs to reflect the local language to get the maximum results from that particular area. But what if your business is global? Say, you reside in the UK and sell products in Spain, Japan, China, India, the US, Mexico, France, Belgium, Germany etc. What should you do in such circumstances especially when marketing and advertising is concerned? In this position, brands will need to create an advertising campaign that is able to be conveyed all over the globe in individual local languages on basis of the country. Immersive 3D experiences come as the perfect visual solution to engage customers to learn about a brand story through experiencing - a language that never gets lost in translation no matter the region in the world.

More business. Keeping in mind that anything that gets your brand seen and heard is an invaluable tool, consumers' attention is more divided than ever and, while there is a wealth of different platforms available that can serve them ads, the chances of your brand cutting through the noise and being remembered are slim - unless you do something different, engaging and fun.

With greater brand awareness comes added brand value. It's a known fact that with this, brands are able to automatically generate more business in the long run and while retaining customers over time. With relation to this, given the advanced technology we have today, immersive marketing experiences could likely provide an edge over your competitor, if implemented mindfully. Paired alongside a meaningful story to tell, brand retention can be built within the minds of consumers through immersive marketing.

Understand customer behaviours accurately. Augmented reality and virtual reality provide you with precise analytics that track customer data accurately and reliably, on a basis of which you can frame your campaigns accordingly. In our tech-driven modern day, we cannot deny that data is key. It determines the success of failure of a campaign - which can be carried forward and used accordingly when planning the next big strategy. The fact is that the secret sauce to customer behaviour is not a "one size fits all". Each brand is unique in itself, with a different consumer base. Through data collection, brands are able to learn more about who they are serving and what they want, in order to fulfil those unmet needs to bridge the market gap. The power in data is at its peak for brands getting to know their customers better.

With these 6 benefits mentioned above, it is inevitable that immersive experiences are a solution to consider when planning a new campaign. They're fresh, trendy, and most importantly, with reference to this article, add value in more than just 6 ways.

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