RETAIL AR / DIGITAL PERSONALISATION

Experience a boost of 

Augmented Reality

with adidas

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adidas LAUNCHES 

BRAND CENTER WITH Augmented Reality 

that leads you to the store.

In conjunction with the flagship opening, adidas partnered with

our teams to design an ensemble of ‘Athletes on the Move’ – a line-up of mannequins in motion from the mall’s ‘Connection Area’ to the store location on the fifth floor. Shoppers walking along the area can scan a QR code to activate an Augmented Reality journey to the Brand Center. 

Conten.T x Adidas

ONTHE MOVE

Scan the QR code to activate the experience

directly on your browser, no searches, no downloads.

EXPERIENCE

Call to action

Reward

Unlocking Surprise

Experience the entire AR journey to lock a surprise.

With adidas flagship Maker Lab, visitors have given

a rare chance to design and personalize their own adidas tote bag, free of charge. Visit the store and present the email code for redemption. 

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