BRAND CENTER WITH Augmented Reality
that leads you to the store.
In conjunction with the flagship opening, adidas partnered with
our teams to design an ensemble of ‘Athletes on the Move’ – a line-up of mannequins in motion from the mall’s ‘Connection Area’ to the store location on the fifth floor. Shoppers walking along the area can scan a QR code to activate an Augmented Reality journey to the Brand Center.
Scan the QR code to activate the experience
directly on your browser, no searches, no downloads.
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Experience the entire AR journey to lock a surprise.
With adidas flagship Maker Lab, visitors have given
a rare chance to design and personalize their own adidas tote bag, free of charge. Visit the store and present the email code for redemption.